Tuesday, April 29, 2014

Video Marketing Strategy: Reasons Why Transcribing your Videos is Important




Clipz.io Video Marketing Platform Review

Headline

New Powerful Video Marketing Platform Helps Convert more Viewers into Customers during Viewer Engagement

Welcome to the next evolution of video marketing. With Clipz Smart Video Technology, you can now turn YOUR videos into powerful interactive smart videos.

Clipz provides LIVE call to action buttons right in your videos to generate more leads and increase impulse buy sales wherever your video is displayed online. This helps to convert more viewers into customers during viewer engagement. It means making videos smarter.

Imagine capturing emails, scheduling a consultation or webinar, having prospects call you or selling “impulse buy” products while viewers are engaged watching your videos. Clipz integrates the calls to action and they work where ever videos can be displayed.



1. Ease of Understanding: Everyone speaks differently, at different speeds, with different accents. Because of these apparently trivial things, your message might get lost. Because of the sidetracking sounds in the background, transcribing is useful for individuals who might have problem understanding the accent or could have missed out on a point.

Occasionally, the words we hear may vary from the real words. When we get the possibility to look at the actual lyrics of a song, an easy example is our surprise. The lyric 'simply a whim' could wind up seeming similar to 'simply the wind'. Some speeches can be a bit overbearing when the speaker generously uses words like 'uh' and 'um'. This inconvenience becomes somewhat tolerable when the viewer starts focusing on words appearing in the subtitles/captions when you transcribe your videos

2. Search Engines: If you are one of those individuals that want their content to rank much better on video platforms like YouTube, transcription is an excellent tool to get you there. From an SEO point of view, your content can get hits through searches based upon words made use of in the video. We have all searched using partial lyrics of a song or a partial quote from a speech.

3. Availability: You likewise offer accessibility to people who have hearing impairments. This could seem like a small market for a video pertaining to a service or a product, but it's good to contribute to society and not limit your content. Transcribing also does not restrict itself to spoken words. Sounds can also be transcribed for the hearing impaired.

4. Global Reach: Once it is transcribed, translators can take up the task to translate the content in their language. By transcribing your video yourself, you will reduce the burden from the shoulders of translators to transcribe your video. When you transcribe your videos, you eliminate the preliminary hurdle and in this way your content gets the chance to be equated into another language and become genuinely global.

5. Archival: Sometimes we require recalling or recollecting information. This recollection can be during court cases or referring to materials. Currently there is no technology commonly available that can search using audio or video clips. Mostly tags are used to mark the content of a video and sometimes these tags are not very descriptive. If a video is transcribed it can be searched based on the words in its transcription.

6. Stand apart from the crowd: There are numerous videos out there that have no transcription and not doing transcription could decrease the amount of effort required for the content. But by having videos transcribed, your end product, strongly suggests that you are serious about your content's message and you care about your audience. By transcribing videos, you take the extra step, you run the extra mile and you stand out from the crowd.



What Makes Clipz Unique

What makes Clipz unique is that your videos can be distributed to sites other than your website and the live call to action buttons work! They are integrated with major lead capture and transaction processing services that you currently use. The prospect’s information, once captured by your Clipz video, is automatically passed to your lead capture and transaction processing accounts.

Why Clipz?

Traditional video marketing is broken. It’s using an age old TV advertising model to try to get people to buy. Online video uses the same model that was developed 73 years ago. And the conversions are just terrible because viewers have to leave the video while they're engaged in order to take action. Clipz eliminates barriers, and creates higher levels of engagement between a business and its clients.

It’s just going to change the way things are. Clipz is a new paradigm and it’s going to take the Internet by storm.



The Clipz Platform

Clipz is a cloud-based online service that integrates with major service providers as opposed to just linking out to web pages. It also has a built-in social media marketing engine.
Clipz converts the source video into the major formats necessary for playback on computer and mobile devices.

HD videos can now be used as independent landing pages because Clipz offers HLS Adaptive Streaming and 4k video formatting which is the next step in the advancement of ultra high definition (UHD).


Powerful Analytic Tools- User Engagement and Heatmaps

Clipz also provides powerful analytic tools including a heat map.Your videos display a heatmap that shows precisely which portions viewers watched, skipped, watched over, stopped viewing, as well as indicates your best performing video content. The color darkens to display most viewed parts of the video.

ClipzOpen API Integration

Clipz offers a full API to our Integration Partners. Our API Includes ALL the functionality of the Clipz Platform and can be seamlessly integrated.

Conclusion

Clipzis the next generation video marketing platform that is designed to increase leads and impulse buy sales during viewer engagement. Check out the sales video which plays full screen and contains the calls to actions that allows the video to be interactive.







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