Tuesday, April 29, 2014

Video Marketing Strategy: Reasons Why Transcribing your Videos is Important




Clipz.io Video Marketing Platform Review

Headline

New Powerful Video Marketing Platform Helps Convert more Viewers into Customers during Viewer Engagement

Welcome to the next evolution of video marketing. With Clipz Smart Video Technology, you can now turn YOUR videos into powerful interactive smart videos.

Clipz provides LIVE call to action buttons right in your videos to generate more leads and increase impulse buy sales wherever your video is displayed online. This helps to convert more viewers into customers during viewer engagement. It means making videos smarter.

Imagine capturing emails, scheduling a consultation or webinar, having prospects call you or selling “impulse buy” products while viewers are engaged watching your videos. Clipz integrates the calls to action and they work where ever videos can be displayed.



1. Ease of Understanding: Everyone speaks differently, at different speeds, with different accents. Because of these apparently trivial things, your message might get lost. Because of the sidetracking sounds in the background, transcribing is useful for individuals who might have problem understanding the accent or could have missed out on a point.

Occasionally, the words we hear may vary from the real words. When we get the possibility to look at the actual lyrics of a song, an easy example is our surprise. The lyric 'simply a whim' could wind up seeming similar to 'simply the wind'. Some speeches can be a bit overbearing when the speaker generously uses words like 'uh' and 'um'. This inconvenience becomes somewhat tolerable when the viewer starts focusing on words appearing in the subtitles/captions when you transcribe your videos

2. Search Engines: If you are one of those individuals that want their content to rank much better on video platforms like YouTube, transcription is an excellent tool to get you there. From an SEO point of view, your content can get hits through searches based upon words made use of in the video. We have all searched using partial lyrics of a song or a partial quote from a speech.

3. Availability: You likewise offer accessibility to people who have hearing impairments. This could seem like a small market for a video pertaining to a service or a product, but it's good to contribute to society and not limit your content. Transcribing also does not restrict itself to spoken words. Sounds can also be transcribed for the hearing impaired.

4. Global Reach: Once it is transcribed, translators can take up the task to translate the content in their language. By transcribing your video yourself, you will reduce the burden from the shoulders of translators to transcribe your video. When you transcribe your videos, you eliminate the preliminary hurdle and in this way your content gets the chance to be equated into another language and become genuinely global.

5. Archival: Sometimes we require recalling or recollecting information. This recollection can be during court cases or referring to materials. Currently there is no technology commonly available that can search using audio or video clips. Mostly tags are used to mark the content of a video and sometimes these tags are not very descriptive. If a video is transcribed it can be searched based on the words in its transcription.

6. Stand apart from the crowd: There are numerous videos out there that have no transcription and not doing transcription could decrease the amount of effort required for the content. But by having videos transcribed, your end product, strongly suggests that you are serious about your content's message and you care about your audience. By transcribing videos, you take the extra step, you run the extra mile and you stand out from the crowd.



What Makes Clipz Unique

What makes Clipz unique is that your videos can be distributed to sites other than your website and the live call to action buttons work! They are integrated with major lead capture and transaction processing services that you currently use. The prospect’s information, once captured by your Clipz video, is automatically passed to your lead capture and transaction processing accounts.

Why Clipz?

Traditional video marketing is broken. It’s using an age old TV advertising model to try to get people to buy. Online video uses the same model that was developed 73 years ago. And the conversions are just terrible because viewers have to leave the video while they're engaged in order to take action. Clipz eliminates barriers, and creates higher levels of engagement between a business and its clients.

It’s just going to change the way things are. Clipz is a new paradigm and it’s going to take the Internet by storm.



The Clipz Platform

Clipz is a cloud-based online service that integrates with major service providers as opposed to just linking out to web pages. It also has a built-in social media marketing engine.
Clipz converts the source video into the major formats necessary for playback on computer and mobile devices.

HD videos can now be used as independent landing pages because Clipz offers HLS Adaptive Streaming and 4k video formatting which is the next step in the advancement of ultra high definition (UHD).


Powerful Analytic Tools- User Engagement and Heatmaps

Clipz also provides powerful analytic tools including a heat map.Your videos display a heatmap that shows precisely which portions viewers watched, skipped, watched over, stopped viewing, as well as indicates your best performing video content. The color darkens to display most viewed parts of the video.

ClipzOpen API Integration

Clipz offers a full API to our Integration Partners. Our API Includes ALL the functionality of the Clipz Platform and can be seamlessly integrated.

Conclusion

Clipzis the next generation video marketing platform that is designed to increase leads and impulse buy sales during viewer engagement. Check out the sales video which plays full screen and contains the calls to actions that allows the video to be interactive.







Friday, March 28, 2014

Online Videos Marketing: Why Online Video is the Future of Content Marketing


Clipz.io Video Marketing Platform Review
Headline
New Powerful Video Marketing Platform Helps Convert more Viewers into Customers during Viewer Engagement

Welcome to the next evolution of video marketing. With Clipz Smart Video Technology, you can now turn YOUR videos into powerful interactive smart videos.

Clipz provides LIVE call to action buttons right in your videos to generate more leads and increase impulse buy sales wherever your video is displayed online. This helps to convert more viewers into customers during viewer engagement. It means making videos smarter.

Imagine capturing emails, scheduling a consultation or webinar, having prospects call you or selling “impulse buy” products while viewers are engaged watching your videos. Clipz 
integrates the calls to action and they work where ever videos can be displayed.


Why Online Video is the Future of Content Marketing

Imagine yourself set in a future world 5 years from now. How do you think you will be able to get your daily dose of news, articles, and snippets? Do you think you will be getting them in a written format like this article or would you think we will be just watching it? As online video and online video marketing takes on an unprecedented rise in popularity, we might just as well expect to watch everything relevant online someday.

According to Cisco, we will see a 69% share of all consumer internet traffic to be all going to video sources by the year 2017. This means more than a third of all the traffic online will be directed to online videos.

We don’t really have to show the figures anymore because we can clearly see the real-world effect of the rise of online video. Just take Youtube for example, the video sharing mogul receives more than 1 billion unique views on a monthly basis. Nielsen also claims that over 64% of marketers nowadays are already including videos as part of their strategies and they also believe that video will be dominant as a form of marketing strategy in the future.

With online videos quickly becoming part of the everyday, ordinary Internet user’s diet. Small businesses and brands that fail to include online video marketing as part of their strategy quickly realize they made a very big mistake. Will online video marketing be possible for small businesses? Of course, you don’t have to spend thousands of dollars to start and you only need a creative mind to sketch up a piece.

So what does this mean to us? Well, this means we should take a good look at how we can take advantage of this. One way would be to strengthen your online video marketing campaigns. Next is, if ever you still have no online video presence, is to start sketching up a few ideas for you videos. It will always be a fun thing to do especially if you are not too “serious” with your videos. Lastly, always think that online video marketing is fun albeit the nature of your business. You can always make it interesting and fun if you want it to.



What Makes Clipz Unique

What makes Clipz unique is that your videos can be distributed to sites other than your website and the live call to action buttons work! They are integrated with major lead capture and transaction processing services that you currently use. The prospect’s information, once captured by your Clipz video, is automatically passed to your lead capture and transaction processing accounts.

Why Clipz?

Traditional video marketing is broken. It’s using an age old TV advertising model to try to get people to buy. Online video uses the same model that was developed 73 years ago. And the conversions are just terrible because viewers have to leave the video while they're engaged in order to take action. Clipz eliminates barriers, and creates higher levels of engagement between a business and its clients.
It’s just going to change the way things are. Clipz is a new paradigm and it’s going to take the Internet by storm.

The Clipz Platform
Clipz is a cloud-based online service that integrates with major service providers as opposed to just linking out to web pages. It also has a built-in social media marketing engine.
Clipz converts the source video into the major formats necessary for playback on computer and mobile devices.

HD videos can now be used as independent landing pages because Clipz offers HLS Adaptive Streaming and 4k video formatting which is the next step in the advancement of ultra-high definition (UHD).



More about Clipz.io Here


Tuesday, March 18, 2014

The Importance of a Video Marketing Production Company


Clipz.io Video Marketing Platform Review
Headline
New Powerful Video Marketing Platform Helps Convert more Viewers into Customers during Viewer Engagement

Welcome to the next evolution of video marketing. With Clipz Smart Video Technology, you can now turn YOUR videos into powerful interactive smart videos.

Clipz provides LIVE call to action buttons right in your videos to generate more leads and increase impulse buy sales wherever your video is displayed online. This helps to convert more viewers into customers during viewer engagement. It means making videos smarter.

Imagine capturing emails, scheduling a consultation or webinar, having prospects call you or selling “impulse buy” products while viewers are engaged watching your videos. Clipz integrates the calls to action and they work where ever videos can be displayed.


The Importance of a Video Marketing Production Company

If you have your own business or are selling something online then you might have encountered and even considered video marketing production as a form of advertising. It is a great means to show people what your company can offer. With the Internet and social media sites, videos are seen around every corner. Your company can digitally market by yourself individual site or throughout the internet or on websites that would draw in people to your company.

In order for a video to be successful you should ensure it is high quality and put together to the best capability possible. Most people use an expert company to produce their videos.
What precisely are the advantages of using a video marketing production company?

For beginners people are tired with checking out advertisements and texts. Videos are clear, concise and clean. The very best part about a video production company is the expert quality. When it comes to video cameras and lighting, these business have the most current devices. They likewise have leading notch editing software better then iMovie and Windows Movie-Maker. The much better quality your video is the more viewers are going to take your company seriously. The reverse time of a video is typically not that long. Obviously, it does depend upon the length and complexity of the video but production businesses are professional and this is their specialty. For that reason, videos do not take that long to produce.

If you have an idea of what you desire, it is much better. A video production company can take your concept and make it a reality but you want to make sure they have a complete understanding of exactly what you are looking for. After all, this video is representing your company/product.

Why video production over a magazine article?
It is completely OKAY to invest in both nevertheless publication area can be really expensive and you have to wish it falls into the right hands of someone interested in your company. Video on the other hand is a more affordable choice, for the most part, and it reaches a more comprehensive audience. Because it will be provided on the Internet, people can see your video from all over the world. Your viewer variety will be much broader.

Be sure to pick a company with a lot of experience in creating videos and by this I am implying that they should not just have camera and editing abilities but graphic and animation experience. Due to the fact that video marketing is ending up being a growing number of popular so are the tools for developing online videos. Think outside the box for your video. You can definitely use animation or intricate graphics.
General video production companies can assist you accomplish your total goals. Best of luck as you possibly pursue this undertaking.



What Makes Clipz Unique
What makes Clipz unique is that your videos can be distributed to sites other than your website and the live call to action buttons work! They are integrated with major lead capture and transaction processing services that you currently use. The prospect’s information, once captured by your Clipz video, is automatically passed to your lead capture and transaction processing accounts.

Why Clipz?
Traditional video marketing is broken. It’s using an age old TV advertising model to try to get people to buy. Online video uses the same model that was developed 73 years ago. And the conversions are just terrible because viewers have to leave the video while they're engaged in order to take action. Clipz eliminates barriers, and creates higher levels of engagement between a business and its clients.

It’s just going to change the way things are. Clipz is a new paradigm and it’s going to take the Internet by storm.

The Clipz Platform
Clipz is a cloud-based online service that integrates with major service providers as opposed to just linking out to web pages. It also has a built-in social media marketing engine.
Clipz converts the source video into the major formats necessary for playback on computer and mobile devices.

HD videos can now be used as independent landing pages because Clipz offers HLS Adaptive Streaming and 4k video formatting which is the next step in the advancement of ultra-high definition (UHD).




Wednesday, March 5, 2014

Marketing Video Services: How to Maximize your Efforts


Clipz.io Video Marketing Platform Review
Headline

New Powerful Video Marketing Platform Helps Convert more Viewers into Customers during Viewer Engagement

Welcome to the next evolution of video marketing. With Clipz Smart Video Technology, you can now turn YOUR videos into powerful interactive smart videos.

Clipz provides LIVE call to action buttons right in your videos to generate more leads and increase impulse buy sales wherever your video is displayed online. This helps to convert more viewers into customers during viewer engagement. It means making videos smarter.

Imagine capturing emails, scheduling a consultation or webinar, having prospects call you or selling “impulse buy” products while viewers are engaged watching your videos. Clipz integrates the calls to action and they work where ever videos can be displayed.


How to Maximize Video Services for your Marketing Efforts

With the web available for practically everyone, advertising and social media have actually ended up being a household foundation. Not just do you see more ads on the internet than the TELEVISION on a lot of days, you are most likely to click on an advertisement and find out more than you are to just enjoy an industrial and check out the service, item, or place. The charm of the net is that marketers can put an ad utilizing marketing video services and users can click on that precise ad and see what they want you to see. As an example, a TV commercial just permits you to see specific parts of a resort or hotel setting but when you click the net ad, you can see the evaluations, scenic images, as well as a list of facilities. This is more efficient than just a video and the very best online advertising services are using a mix of video, print, and social media marketing.

Commercials are Effective Advertising

Among the many factors TV shows and movies consist of so lots of commercials is that they do work. They are most likely to want the product when people are seeing a product being made use of or displayed with the words that joined the product. Whether it is a new automobile, a current electronic development, or even a cleaning item, when a consumer sees it on TV making use of the high tech video manufacturing service that lots of advertisers use, they will be drawn to desire the product. The very same holds true with the finest online marketing services; the advertiser will use brief videos, text, as well as testaments of exactly how their product and services is important to the consumer. This is how marketing video services mix the power of commercials with the nuances of Internet video.

Making a Video that Reaches the Masses

A video that will not make the point clearly and succinctly will not be reliable. In reality, it can make customers annoyed and they will click far from your page and search for something else. The video manufacturing service you make use of need to have some important research regarding exactly how long the video ought to be and exactly what to put in the video itself. The finest online advertising services will understand this info easily and can recommend you on your video, if it is currently made or can work with you on developing a new one. Sometimes it can take the eyes of an objective party to see and watch the video if it will be the very best use of your advertising dollars.

The Video Counts

Just because you have a video online, doesn't necessarily suggest it is being watched and directing people to your site. It can be sitting on the web and not attracting new clients. Without the very best marketing video services, your video can be just that, a video with no actual marketing value. Finding the right video editing service to produce the very best video and afterwards marketing it properly can work your brand name being to be recognized and your services can be described.



What Makes Clipz Unique

What makes Clipz unique is that your videos can be distributed to sites other than your website and the live call to action buttons work! They are integrated with major lead capture and transaction processing services that you currently use. The prospect’s information, once captured by your Clipz video, is automatically passed to your lead capture and transaction processing accounts.

Why Clipz?

Traditional video marketing is broken. It’s using an age old TV advertising model to try to get people to buy. Online video uses the same model that was developed 73 years ago. And the conversions are just terrible because viewers have to leave the video while they're engaged in order to take action. Clipz eliminates barriers, and creates higher levels of engagement between a business and its clients.
It’s just going to change the way things are. Clipz is a new paradigm and it’s going to take the Internet by storm.

The Clipz Platform

Clipz is a cloud-based online service that integrates with major service providers as opposed to just linking out to web pages. It also has a built-in social media marketing engine.
Clipz converts the source video into the major formats necessary for playback on computer and mobile devices.

HD videos can now be used as independent landing pages because Clipz offers HLS Adaptive Streaming and 4k video formatting which is the next step in the advancement of ultra-high definition (UHD).


Powerful Analytic Tools - User Engagement and Heatmaps

Clipz also provides powerful analytic tools including a heat map. Your videos display a heatmap that shows precisely which portions viewers watched, skipped, watched over, stopped viewing, as well as indicates your best performing video content. The color darkens to display most viewed parts of the video.

Clipz Open API Integration

Clipz offers a full API to our Integration Partners. Our API Includes ALL the functionality of the Clipz Platform and can be seamlessly integrated.



Conclusion

Clipz is the next generation video marketing platform that is designed to increase leads and impulse buy sales during viewer engagement. Check out the sales video which plays full screen and contains the calls to actions that allows the video to be interactive.

Sunday, December 29, 2013

Social Media Marketing


Niche Dominance®
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Facebook


Testimonials
“GlobeOnDemand has been working with our company for the last year to increase our search engine optimization.  They have continually increased our rankings and we now have multiple top five positions in our categories.  Their professionalism and ability to deliver results are greatly appreciated.”
John Estridge, President at  Southern Games, Inc.

“John’s ongoing exploration of the latest tools, trends, and innovations in digital marketing has helped his many clients succeed and prosper.”
-Dave McFarland, Senior Sales & Marketing Manager at Amazon.com’s publishing group

“I am grateful to John’s team for the content marketing assistance and for making things easy in order to follow your passion.”
-Kathleen Welton, Author

“My husband is so pleased with the response he is receiving as a result of the excellent work done by GlobeOnDemand that he actually asked me, ‘Is there some way that we can turn it off for a while so we can get caught up on all our orders?’ It’s a new business and we are delighted, but also surprised at all the business you have sent our way.  Thank you so much; we can’t say enough for the professional way which GlobeOnDemand has brought our business into focus and to the public.”
-Arlene Charest, Country Road Hardware, LLC


Why Use Social Media Marketing As Part of Your Overall Branding Strategy?
Why Use Social Media Marketing? There is certainly no shortage of buzz around the prospective results a small business owner can receive by being "more engaged" across social networks. Every significant magazine or online post which targets company owner advises us to obtain even more connected in the conversation with prospective and existing clients.

According to MediaPost, Social networks and blogs in the U.S reach nearly 80 % of active U.S. Internet individuals and represent most of Americans' time invested online. (MediaPost) so it is tough to suggest with why major companies are focused on pressing the limits when they can connect socially with customers.

We are conditioned by larger brand names, who invest heavily in screening and advertising that a business owner can make use of social networks to achieve immediate success and skyrocket worldwide or national sales. Also referred to as "Going Viral."

Yes, it's where the eyeballs are focused-- but do not expect the creation of new accounts to instantly drive clients to your door. Social media is a long term solution and needs far more than simply making regular posts to Google+, Facebook or Twitter. As new platforms such as Instagram, Vine or SnapChat become available, it likewise obtains agility to go where those eyeballs migrate. You need an efficient social media advertising technique that includes a tangible social networks advertising plan. Many companies puzzle publishing often to their social media accounts as a strategy. You should first determine your brand and voice and the kind of valuable info you have to construct your brand name. The next step is to develop your content to communicate that message to your followers.

Before you start uploading it is essential to identify the advantages and challenges, understand what your objectives are for each platform and eventually cater your content advertising strategy to integrate your efforts to gain more reach.


Social network Marketing Benefits and Expectations
Most small and neighborhood businesses wind up disappointed with their social media marketing ROI due to the fact that their expectations were that their posts would "Go Viral" and generate tons of leads simply by being seen on the major platforms. As entrepreneurs, we have a tendency to oversell our services and items rather of focusing on constructing our brand.

Entrepreneurs who expect to see a direct bottom line increase or engagement in their data might be misled. If they entirely do social media as a test pilot or with a short term mindset, numbers constantly enhancing frequently may make them feel cheated. The work requirement to regularly research, create and share distinct content requires a huge amount of effort.

When the smoke and mirrors clear, company owners start to see the essential benefits that social media supplies includes:

·        Unique branding opportunities in a positive or enjoyable manner.
·        Ability to showcase their company in authoritative way through new technologies.

·        Open communication channels with current and potential consumers for much better service.

·        Higher potential search engine rankings from social signals.

·        A seeming board to secure and build your credibility as a leader in your field.

·        A platform to counter any adverse PR.

When visitors to your social networks pages start following you and take advantage of your complimentary details, they could then choose to purchase from you or share your details with their network.

As search outcomes become more personalized for individuals, Google is utilizing social media in part as a gauge to identify if your internet pages along with your social networks profiles belong on Page One. The goal is to construct social evidence that you are a reputable company and desire to help those that are interested in exactly what your company offers.

About Globe On-Demand and Niche Dominance®

Globe On-Demand is an Internet technology and digital marketing firm based in Charleston, SC and Tampa Bay, FL. We are dedicated to helping small and local businesses, as well as entrepreneurs achieve Niche Dominance® through effective digital marketing and branding campaigns. John S. Rizzo and V. Michael Santoro, coauthors of Niche Dominance, Creating Order Out of your Digital Marketing Chaos, are the Managing Partners for Globe On-Demand.


We developed the Niche Dominance process which provides small businesses and entrepreneurs with a competitive advantage in their online marketplace.

Coming together from different generations, backgrounds, and locations, these two digital strategy experts combine two track records of success in the ever-changing world of online marketing.

The strategies and solutions Niche Dominance offers local businesses allows entrepreneurs to focus their efforts on growing their brand while no longer being the best kept secret on the Internet.






Contact Information

Niche Dominance®
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Tuesday, November 19, 2013

Digital Marketing Consulting

Niche Dominance®
Powered by Globe On-Demand



Facebook




Testimonials

“GlobeOnDemand has been working with our company for the last year to increase our search engine optimization.  They have continually increased our rankings and we now have multiple top five positions in our categories.  Their professionalism and ability to deliver results are greatly appreciated.”
John Estridge, President at  Southern Games, Inc.

“John’s ongoing exploration of the latest tools, trends, and innovations in digital marketing has helped his many clients succeed and prosper.”
-Dave McFarland, Senior Sales & Marketing Manager at Amazon.com’s publishing group

“I am grateful to John’s team for the content marketing assistance and for making things easy in order to follow your passion.”
-Kathleen Welton, Author

“My husband is so pleased with the response he is receiving as a result of the excellent work done by GlobeOnDemand that he actually asked me, ‘Is there some way that we can turn it off for a while so we can get caught up on all our orders?’ It’s a new business and we are delighted, but also surprised at all the business you have sent our way.  Thank you so much; we can’t say enough for the professional way which GlobeOnDemand has brought our business into focus and to the public.”
-Arlene Charest, Country Road Hardware, LLC



Exactly how Bloggers Are Reshaping PR and Digital Advertising Strategies

With outbound strategies peeling away and word of mouth dominating "what works," brand names are itching to get item positioning and examines on the very best blogs.
Let's have a look at a few methods bloggers have actually reshaped the way we do things.

Their Role in Word of Mouth Marketing

Consumers no more desire to hear from brand names anymore, they desire to learn through other consumers for a referral and blog writers are a crucial part in B2I2C (Business to Influencer to Consumer).

Just take an appearance at a few of the stats:

Influencers are most active on blogs-- 86 % have a blog.
81 % of the online population trusts information and insight they receive from blog writers.

61 % of the online population has actually bought based upon a recommendation from blog writers.



Targets are Niche Based not Genre.
When PR pros connected to traditional journalists, they were connecting to individuals who covered a much broader location whereas blog writers discuss very certain subjects.
A blogger's audience pertains to them and follows them to stay up to date, influenced or informed on a really specific subject and a brand name mention that doesn't fit snugly within that niche sticks out like a sore thumb.

Finding niche blog writers is a lot even more involved and time consuming than consulting a conventional media information base of contacts. Hence the popularity of blog writer outreach tools within the last couple of years.

If you're a GroupHigh user, the "post material filter" is really helpful in discovering blog writers by targeted topics.

Because I work best with examples: I'm promoting a brand name of premium paint and wish to do a campaign where I have bloggers repaint their living rooms with my paint. Well, I wouldn't reach out to all DIY and home design bloggers since some never ever discuss painting-- they may just blog about furniture. Some blog about DIY out of recyclables, others write about projects to do with your children, and others cover the niche of frugal decoration and my paint isn't cheap.

Hence I’d desire to research bloggers who concentrate not just on DIY and home decor however DIY and home improvement that mention painting ideas or contain inspiration in their posts. I would likewise want to make certain I remove the blog writers who discuss DIY for people on a spending plan since that would not be my target audience.


Amplified Messaging.
With the access everybody gets in social media and how rapidly digital words can spread, everything a blog writer says-- great or terrible-- gets amplified. With social networks sharing and re sharing and their referrals reading the posts as they are shared.

Even a "bad pitch" now gets advertised and spread out around all over Twitter and inserted in to post so a word of care there!

More Personalization.
From the pitch you send out to your blog writers to the content that they create for their audience-- it's all very targeted and individualized.

Bloggers respond better to personalized pitches that show that you have actually reviewed their blog site.

They are also producing content individualized for a targeted audience of your purchaser personas so the "personal touch" you put in your pitch and blogger interaction will be reciprocated with some great posts suggesting your brand.

Mid-Level works.
Numerous brands are seeing success by pitching a greater volume of mid-level influencers, frequently in the type of bloggers, than "super influencers" like stars.

Think about a few little info discovered from a study done by Social Chorus. Dealing with 100-300 mid-level influencers, brand names found that they got 16 times higher engagement rates than dealing with a small number of higher condition influencers.

It's a Gray World.
Working with traditional reporters followed a really black and white process and set of regulations.

Blog writers don't have these policies. No one is requiring that they adhere to a stringent code of values or editorial schedule. They call the shots.

Opt-In Network Power.
Their audiences have a tendency to be really engaged and faithful because bloggers are an opt-in network.

Bloggers know they would not succeed without their fans so they customize their posts to them and engage with them. This causes a relationship of extreme commitment which means a brand name reference causes more action than awareness.




About Globe On-Demand and Niche Dominance®

Globe On-Demand is an Internet technology and digital marketing firm based in Charleston, SC and Tampa Bay, FL. We are dedicated to helping small and local businesses, as well as entrepreneurs achieve Niche Dominance® through effective digital marketing and branding campaigns. John S. Rizzo and V. Michael Santoro, coauthors of Niche Dominance, Creating Order Out of your Digital Marketing Chaos, are the Managing Partners for Globe On-Demand.

We developed the Niche Dominance process which provides small businesses and entrepreneurs with a competitive advantage in their online marketplace.
Coming together from different generations, backgrounds, and locations, these two digital strategy experts combine two track records of success in the ever-changing world of online marketing.

The strategies and solutions Niche Dominance offers local businesses allows entrepreneurs to focus their efforts on growing their brand while no longer being the best kept secret on the Internet.

We developed Niche Dominance after a two-year process of interviewing over 100 small and local businesses through networking groups and testing various technologies with our clients. We also analyzed the rapidly changing online environment and consumer user behavior that is impacting businesses.

Rather than offering “cookie cutter” packages like most companies, Niche Dominance incorporates strategies to architect custom solutions based upon our clients’ niche and location. The plan delivers short term by building a solid foundation while increasing leads; while working long term to brand your business as an authority.




Call us today at 1-877-609-6762 or via our Contact Us form.

Our Niche Dominance digital media marketing solutions are designed to evolve with the rapidly changing search engine requirements to ensure your business maintains a competitive advantage.


Contact Information

Niche Dominance®

Powered by Globe On-Demand



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