Niche
Dominance®
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Testimonials
“GlobeOnDemand has been working with our company for the
last year to increase our search engine optimization. They have
continually increased our rankings and we now have multiple top five positions
in our categories. Their professionalism and ability to deliver results
are greatly appreciated.”
- John
Estridge, President at Southern Games, Inc.
-Dave McFarland, Senior Sales & Marketing Manager at Amazon.com’s publishing group
“I am grateful to John’s team for the content marketing assistance and for making things easy in order to follow your passion.”
-Kathleen Welton, Author
“My husband is so pleased with the response he is
receiving as a result of the excellent work done by GlobeOnDemand that he
actually asked me, ‘Is there some way that we can turn it off for a while so we
can get caught up on all our orders?’ It’s a new business and we are delighted,
but also surprised at all the business you have sent our way. Thank you so much; we can’t say enough for
the professional way which GlobeOnDemand has brought our business into focus
and to the public.”
-Arlene
Charest, Country Road Hardware, LLC
Why
Use Social Media Marketing As Part of Your Overall Branding Strategy?
Why Use Social Media Marketing? There is certainly no
shortage of buzz around the prospective results a small business owner can receive
by being "more engaged" across social networks. Every significant
magazine or online post which targets company owner advises us to obtain even
more connected in the conversation with prospective and existing clients.
According to MediaPost, Social networks and blogs in the
U.S reach nearly 80 % of active U.S. Internet individuals and represent most of
Americans' time invested online. (MediaPost) so it is tough to suggest with why
major companies are focused on pressing the limits when they can connect
socially with customers.
We are conditioned by larger brand names, who invest
heavily in screening and advertising that a business owner can make use of
social networks to achieve immediate success and skyrocket worldwide or
national sales. Also referred to as "Going Viral."
Yes, it's where the eyeballs are focused-- but do not
expect the creation of new accounts to instantly drive clients to your door.
Social media is a long term solution and needs far more than simply making
regular posts to Google+, Facebook or Twitter. As new platforms such as Instagram,
Vine or SnapChat become available, it likewise obtains agility to go where those
eyeballs migrate. You need an efficient social media advertising technique that
includes a tangible social networks advertising plan. Many companies puzzle
publishing often to their social media accounts as a strategy. You should first
determine your brand and voice and the kind of valuable info you have to
construct your brand name. The next step is to develop your content to
communicate that message to your followers.
Before you start uploading it is essential to identify
the advantages and challenges, understand what your objectives are for each platform
and eventually cater your content advertising strategy to integrate your
efforts to gain more reach.
Social
network Marketing Benefits and Expectations
Most small and neighborhood businesses wind up disappointed
with their social media marketing ROI due to the fact that their expectations
were that their posts would "Go Viral" and generate tons of leads
simply by being seen on the major platforms. As entrepreneurs, we have a
tendency to oversell our services and items rather of focusing on constructing
our brand.
Entrepreneurs who expect to see a direct bottom line
increase or engagement in their data might be misled. If they entirely do
social media as a test pilot or with a short term mindset, numbers constantly enhancing
frequently may make them feel cheated. The work requirement to regularly research,
create and share distinct content requires a huge amount of effort.
When the smoke and mirrors clear, company owners start to
see the essential benefits that social media supplies includes:
·
Unique branding opportunities in a positive
or enjoyable manner.
·
Ability to showcase their company in
authoritative way through new technologies.
·
Open communication channels with current and
potential consumers for much better service.
·
Higher potential search engine rankings from
social signals.
·
A seeming board to secure and build your
credibility as a leader in your field.
·
A platform to counter any adverse PR.
When visitors to your social networks pages start
following you and take advantage of your complimentary details, they could then
choose to purchase from you or share your details with their network.
As search outcomes become more personalized for
individuals, Google is utilizing social media in part as a gauge to identify if
your internet pages along with your social networks profiles belong on Page
One. The goal is to construct social evidence that you are a reputable company
and desire to help those that are interested in exactly what your company
offers.
About
Globe On-Demand and Niche Dominance®
Globe On-Demand is an Internet technology and digital
marketing firm based in Charleston, SC and Tampa Bay, FL. We are dedicated to
helping small and local businesses, as well as entrepreneurs achieve Niche
Dominance® through effective digital marketing and branding campaigns. John S.
Rizzo and V. Michael Santoro, coauthors of Niche Dominance, Creating Order Out
of your Digital Marketing Chaos, are the Managing Partners for Globe On-Demand.
We developed the Niche Dominance process which provides
small businesses and entrepreneurs with a competitive advantage in their online
marketplace.
Coming together from different generations, backgrounds,
and locations, these two digital strategy experts combine two track records of
success in the ever-changing world of online marketing.
The strategies and solutions Niche Dominance offers local
businesses allows entrepreneurs to focus their efforts on growing their brand
while no longer being the best kept secret on the Internet.
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Dominance®
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